Are you using email in your marketing mix? Email may not be the darling of today’s marketers, with Facebook, Twitter, et al. getting all the buzz. But the fact is, people use email every day, and if they subscribe to receive your messages, email continues to be a very effective tool to acquire and serve customers. Of course, there are techniques and best practices that can learn to help you get max results, which is where the ClickZ article below comes in. Shape up your email efforts and you’ll start getting better results. Then we can start talking about social media again.

Check out “7 Ways to Increase and Retain Newsletter Subscribers” Very useful: http://lnkd.in/iXWbzm