In the end, we’re all users. No, not the manipulators who want to steal someone’s time, money, or ideas, but the everyday people who use technology. Those of us that create solutions from tech often take users for granted or consider them with disdain when we see the ‘mistakes’ they make while ‘using’ our latest product. But we all know what it’s like to be left adrift by technology that hasn’t been well thought out or whose developers have made assumptions about us that are ill-founded at best. This article sheds light on tech from the users’ end, which can serve as a guide when we’re designing something with the goal of someone doing business with us online. The quick take-aways? Make it easy, put yourself in their place, and never call your customers ‘dumb.’

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