Keeping the H.264 standard open is important because there’s potentially big money in Web video — in advertising, sure, but also for creators who monetize their content for a living. With a free, high-quality standard in place, we get past the encumbrance of Flash and provide more rich content sent directly to the Web from any number of devices. Content that’s available to everyone means more engaged visitors across the board. This is a good thing:
“MPEG LA, the group that oversees licensing for a number of Internet media standards, today announced that Internet broadcast content using the H.264 video coding standard will remain royalty-free for the entire life of the license, quashing fears that the standard could suddenly become subject to royalty payments in 2016 after the current licensing term expires and is required to be renewed.”
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