The clip below is from an article on Clickz.com which illustrates that search engine optimization doesn’t always have to be rocket science:

“The easiest way to optimize your site is to love what you do.

Every time I come across a website that’s naturally optimized, it always comes from someone who is passionate about the topic they write about.

Because they love their topic, they have an endless reservoir of material for their websites. Consequently, they come up for hundreds of key phrases in the search engines.

Do you remember when you were in school asking how many pages your research paper had to be? You asked that because you weren’t really interested in the topic. If you had loved the topic, you would have written the paper until you had covered the topic completely. The length of the paper would have been irrelevant.

When someone is just doing a “job,” they always ask if they really have to write new pages for all the key phrases we’ve found. When I say yes, their next question is, “Can we just take the content we have on one page and make a bunch of other pages with the same content and just switch out the targeted key phrases?” No …

People that truly love what they do are living a life filled with purpose and happiness. Almost without fail, they optimize their website perfectly every time.”

Read full article: http://www.clickz.com/3640886